DigMyPics has since been rebuilt and we're up and running again.
Please visit our new site at www.digmypics.com

We've left these pages up so you can see how we experienced these events, raw emotions and all, as they happened.

Imagine, for a moment, getting a call in the middle of the night from your security company then racing across town to investigate. Upon arrival you discover an army of firefighters and half a dozen fire trucks surrounding your office building. Everything burning in a huge blaze.

This happened to my wife and me along with the employees of our company on May 5, 2008 at 2:30 am. First, we realized that everything was gone. Everything we'd spent the past 6 years building was just gone. Then our thoughts quickly turned to our customers. They'd trusted us with their photos. How would we explain what had happened? Should we just mail them a form letter of apology and move on with our lives?

What would you do? What should be done? 
The following is a transcript of what happened in the hours, days, and weeks following the fire. 

DigMyPics.com  ( About us )

Thursday May 8, 2008

To our customers and friends,

On Monday May 5, 2008 at approximately 2am, Arizona Time, DigMyPics suffered a devastating fire which destroyed our building and most of its contents.  The fire was large and the neighboring city of Mesa was called in to help fight it.  Three large ladder trucks were used to douse the flames.   Despite the best efforts of both cities' firefighters, the building was completely destroyed. Our website, email, customer database, and telephone lines are all currently down as a result.

As you can imagine, Annette and I are heartbroken by what has happened. We always believed that our customers placed their trust in us when they sent us their photos and videos and we took that responsibility personally and extremely seriously.

  DigMyPics Fire

Annette, the employees of DigMyPics, and I are all still in shock and disbelief and we aren't sure if we'll even try to rebuild the company.  What we are sure of is that we want to help those people that had put their trust in us to retrieve whatever is retrievable.  We're putting together a restoration team to help us restore whatever is uncovered.  The Gilbert Fire Department has been extremely helpful to us and are sensitive to what we had in the building.  They're working hard to help us find and extract our customer's photos and videos.  The scene is currently under their custody as they investigate the fire's cause but today we delivered a trailer to them and they've agreed to put any photos, film, hard drives or computers that they find in that trailer and give us access to it twice a day.  We'll take the material to another site we've temporarily leased to begin work on salvaging any images or videos that can be saved.

I don't want to give any false hope, some people may have lost everything, but we had some encouraging news today.  The fire department was able to successfully retrieve our servers and their forensic team has told us that the servers look good and that the data is likely retrievable.  We store a copy of the images that have been completed on some of those servers.  The building is completely destroyed but the roof collapse may have sheltered some areas from the worst effects.  Fire crews are removing pieces of the roof and have found some photos and reels in tact.

Scott Crossen


All of the local Phoenix stations carried the story.
Here is the story as reported by ABC15.com and here is the story on Fox News 10.

Here are some photos and videos of the fire and recovery effort.

See some of the messages we've received from our customers

Additional new information, as we get it, will be posted here.


GFD = Gilbert Fire Department

On Monday, we contacted the major couriers and asked them to return any shipments bound for us to their sender.  If you sent us something scheduled to arrive this week, expect it to be returned to you.

All of the local Phoenix stations carried the story. Here is the story as reported by Fox News 10 and here is the story on ABC15.com

Thursday, May 8  2:04 am
We've received an overwhelming amount of sympathy and encouragement from friends, customers and the community.  Most of the messages we're receiving are quite incredible. Some have moved us to tears. 

We continue to be impressed by the professionalism and care shown by the Gilbert Fire Department. Wednesday  morning we were introduced to a team of people they have assembled to sort through any recovered material and collect and box up any photos and videos found.  We were encouraged by what they were finding in the morning, but what we saw then was the bulk of what was to be recovered.  By the afternoon they had completed the entire production area and had recovered only around 10 boxes full of photos and a box of 8mm reels.  We may have no way to know who the photos or videos belong to.  What we plan to do is digitize and restore everything and anything that we have and any without an owner will be made available to everyone that had materials in the building.  Those people can review the material and download what's theirs. It might take a few weeks to complete this process.  I'll continue to write here as we progress.

We've had a few people write interested in recovering their money.  We're planning on refunding everything to anyone that had anything in the building but it may take us some time to sort through who that is.  Please don't file a dispute with your credit card yet. That will complicate our task and increase our costs as the credit card company charges us a substantial fee for every dispute they receive.

We are receiving emails at sales@digmypics.com but we aren't able to respond to every message.  We will in the coming days try to work through them.

Thursday May 8 2:45pm
A lot has happened in the last 12 hours since my previous post so I wanted to take a minute to write an update.
The Gilbert Fire Dept (GFD) and their support team CERT has spared nothing to recover our customer's memories.  We stored each order in a plastic, sealable tote.  The fire melted many of these totes into tiny pods, encasing their contents in the plastic.  The CERT team has been cracking open these pods and finding some stuff in pristine condition.

While Annette and I were at the site this morning, the fire chief, Wes Kemp, told us his team was attempting a rescue of some bins that we had kept up front near our servers for local customers awaiting pickup.  The roof in that area remained attached to the wall but a section of it fell down at an angle and remained perched on top of our server server racks and these bins.  A large A/C unit was also on that section of the roof.  Wes's team has been determined to save as much as possible for our customers and they had their sites set on recovering these bins.  They brought in some equipment to delicately lift the roof while firefighters crawled under debris and pulled them out.  Everything was a little wet but in very good condition.  One of these customers was Melinda, the customer who appeared in the Fox10 story.

We need to thank the fine people at American Family Insurance.  They've been facilitating the efforts of the fire department by allowing them to release customer material.  They've assembled a team of people that have come together to help us figure out what's what.

I hope people don't mind, but we continue to be touched by the outpouring of support and help.  I'm going to post some of those messages here.  Maybe they'll help others the way they're helping us.

See some of the messages from customers

Thursday May 8,  5:51pm
We just met with Fire investigators who have finished their investigation and are turning the site over to the insurance company.  They isolated a 10x10 area where the fire started.  They suspect electrical wiring. An electrical engineer from the insurance company will be working on that tomorrow.

Here are some photos of the fire and devastation if you're up for it.

Friday May 9, 4:05 - 9:32
Annette and I are exhausted.  Except for the death of my grandmother 14 years ago, this has been the most difficult and emotional week I've ever experienced.  We haven't stopped since 2am Monday morning. We've barely slept or eaten.   Speaking of grandmothers, I lost the photos of both of my grandmothers.  They had been sitting in my office waiting for a lull in the business that never happened.  Fortunately, my maternal grandmother had her 86th birthday in March and Annette had pushed to put a video together for her so her photos had been recently digitized.  My other grandmother's photos are gone. I was the custodian of all of her stuff.

The incredibly kind people at HomeMovieDepot.com reached out to us on Tuesday to offer their help. Here's the letter. We've worked with the company in the past and we've always considered them to be the best in the video and film transfer business for consumer level video.  We strived to model the 8mm video transfer portion of our business after theirs.  They are currently working with the video film and seven video tapes GFD recovered from the fire.

The Restoration Progress
We fear we've lost a lot but we're also surprised by what's been saved. Our team is working through the boxes of photos that GFD rescued.  The work is difficult but I think we all feel that it's also rewarding and will help us heal a little.  We decided to run two 4 hour shifts 7 days a week so we can rotate people out while we get through the recovery and digitization process of the photos. 

We've got a lot of prints and slides, very few negatives.  It seems like stuff that was in hard plastic, like a carousel, fared the worse. Ziplock bags, seemed to do well.  Some stuff we find completely encased in plastic and we can chisel it out almost like finding a nugget of gold in the side of a mountain.

Saturday May 10, 10:05pm
There's not a lot of news to report. We had a larger team working today going through the photos  and getting them cleaned.  Several customers emailed us some digital photos so we would know who to look for in their photos.  The large files exceeded our limits so some email started bouncing back. I increased the limits so it shouldn't be a problem again. If you sent an email but got a 'mailbox size limit exceeded' message, please resend it.  Our apologies and gratitude to our employees and their mothers for working on Mothers Day to help get this done as soon as possible.  We've been scrambling to get our makeshift office up and running.

Sunday May 11, 9:25am
Some customers have begun sending us information to help us identify their materials.  We appreciate that and we're going to post the information in the office where we're working.  I encourage you to send us such information but, try to make it as concise as possible. Two or three photos that contain most of the people in your family, for instance, rather than a picture for each person in your family.  The smaller the breadth of information we have, the easier it will be for everyone to remember as their going through the material.

Tomorrow we're going to make an effort to retrieve our servers from the fire department.  They told us the hard drives of those servers look ok but they haven't given us more than that. Computers in the production area don't look like they'll yield much. You can see a scanning station in one of the photos I posted.

Sunday May 11, 5:53 pm
Julie, Priscilla, Emily, and Will stuck it out and worked with Annette and me all weekend long.  A special BIG THANK YOU to them.  Nick, Liz, Kristen, Colby, Kyle and Hardev also helped out in a big way either Saturday or Sunday.   Thanks for the help. It's much appreciated.

Monday May 12, 4:05pm


Our recovery effort underway
We continue to see an outpouring of help from many unexpected places.  Today, members of the LDS church heard about our story and wanted to help.  They actually brought us out some tables we could us to work on. Thanks Bishop Terry. 
The CEO from Metrobridge, our internet service provider, personally called from Vancouver and promised to get our service relocated to our new place by tomorrow. 

We had a lot of people able to work today so we'll start seeing real results soon.  The process is very labor intensive.  Many customers have sent us a couple of pictures to help us identify them. We've put them on a board and posted it on the wall. Its pretty emotional to see that. We continue to get emails of encouragement from customers.  Thanks for that.  I'm going to post some more now on that page

Tuesday May 13, 7:15pm
Metrobridge was unable to install their service at our new location. We're trying to get a measly DSL line from Qwest. A T1 takes almost 2 months to have installed.  We were in such a hurry to rent a place, and we found a place right in town. We never considered getting internet service would be a challenge. 

We've been finding the photos of people who have written. There is a kind of air of excitement when we put a family to the photos we have. We're going to start contacting people as soon as we can. Being without Internet or phones at the facility means we have to do it from home. 

HomeMovieDepot has been working on the film we sent them. So far they've invoiced us for 25,000 feet of film so we're encouraged that they've saved a lot. Possibly 25% of the film we had at the time of the fire. It may not sound like a large percentage, but substantially better than 0.  Most of the film was unidentifiable so once they return the film and digital files to us, everyone will have to watch what we have and hope we have something, anything, that belongs to them.

We've received a lot of email and we're being asked to reply.  We're getting your emails but please don't expect much in the way of correspondence until we can catch our collective breath and get on top of the more critical issues.  Thanks for being patient with us.  We have been contacting those for whom we have complete orders.  Specifically, the local people who had their completed orders recovered by the GFD.  We're also planning on contacting a few people who we have recognized.

Wednesday May 14, 5:45 pm

Not much news today. Everyone is just chugging through the photos.   We're battling with some technical issues on how to scan some of the more damaged and warped prints.  We're inventing some new techniques as we go along.  Fortunately we have some very smart and innovative people working to figure out some of the new challenges.  (That's a plug for Nick, Colby and Tobin)  I had designed and built a new print scanner and we had two prototypes at our facility.  They're gone now, but my software code was still on my laptop so Tobin and I rebuilt the hardware yesterday and today using some of the major parts I still had at home for a third machine I wanted to build. We're going to try to get it working tomorrow. What's unique about it is that it captures an image from above the print and uses vacuum pressure to keep the print flat.  It's also much faster than a flatbed scanner and the quality is just a good as our Epson flatbeds and in some cases better, since some objects can't scan well on a flatbed. 

Metrobridge's techs showed back up today with some ideas on how to bring in their service.  They're still there working on it now and think they've found a way. I know it involved a very tall pole and a lot of determination on Sergio's part.

The Arizona Republic published a couple stories about the fire and our recovery efforts:
http://www.azcentral.com/news/articles/2008/05/13/20080513gr-fire0514-on.html

http://www.azcentral.com/arizonarepublic/local/articles/0514evfire0514.html

 

May 15, 9:15pm
No significant news to report today.

May 17, 8:45am
We continue to work through the photos we have. We have way more than we ever thought.  (That's a good thing, of course, but it's going to take longer than we first calculated.)  GFD still hasn't returned our servers to us, but they did tell us that they are in good condition and likely usable.  They still haven't publicly released a cause for the fire but they have led us to believe it may involve a product liability suit against a manufacturer.

I've been dealing this week with one customer who decided to attack Annette and me using the text I'm writing here as one of his weapons.  It's made me a little guarded in what I would say but this morning I decided not to let this one jerk interfere with the good work we're doing for our other customers.  He's not the only one, either. Another customer decided to have her lawyer send us a terse and threatening letter.  It's unfortunate that such people exist but, fortunately, they're a small minority. Everyone else has been incredibly kind and helpful. The two attacks have put me on the defensive so I'm going to make some comments about what our legal responsibility is and isn't and what we are and are not doing. I apologize if the following language comes across as harsh or cold.

Here are the terms and conditions by which everyone agreed when they submitted an order to us.  Those terms limit our responsibility to a maximum of $100 or the cost to replace the physical media (like a roll of film or a VHS tape) whichever is less.  The terms are standard in the industry since no price can be placed on a photograph that could never be reproduced.

ABOUT REFUNDS. PLEASE NOTE: If we were unable to return a finished product to you, we will also refund any payments you had made.  We can't begin to do that however, until GFD returns our database to us.

The day of the fire our insurance adjuster asked us what liability we had for the customer's photos we had in the building.  I described our terms to him and he was quite relieved knowing we could just pay a maximum of $100 to everyone, bulldoze the place and move on. Annette and I didn't quite see it in such financial terms, however.  We immediately knew we wanted to recover whatever could be recovered and return any thing, even if its just one photo, to their owners.  The insurance company really has no interest in recovering the photos.  They did allow us to remove them quickly from the building and  they haven't interfered but they think we're nuts for bothering and I'm not sure how much financial support we'll be able to get them to contribute toward our effort.  Legal obligations aside, Annette and I felt a moral obligation to undertake this task, possibly at great personal expense.  Many people have written to tell us how much they appreciate what we're doing.

Secondly, Let me set the expectation with regard to our recovery and restoration effort.  We have no plans to try and restore or preserve the physical photos and videos in our possession. Most are in poor condition.  We're simply working to clean and dry the materials so that we can digitize them.  Any restoration work we perform will be on the digital photos and videos.  Depending on the condition of the materials, we may or may not return the originals to our customers.  We may not even have the originals to return.  Some photos or videos exist solely on the servers. We may not even be able to match the owners up.  We're doing what we can.  In cases where we can match photos or videos to their owner, we will want to return those items if possible.  We've had some success with that already.

Hopefully I can put this nasty part behind us and focus on helping the kind people that have been so gracious.

Saturday May 17, 6:29pm
I've held back on showing any pictures of what we've been given to work because its so hard to look at but maybe its time. 
I took these photos about a week ago.  The two photos shown below are not from the same batch.  We've since completed our recovery work on the prints we had.  They're now getting scanned.
burned photos  
This is about as good as it gets.  These chunks of charcoal have actually been salvageable though.  We've been able to soak these bricks until they soften then we can peel each photo apart one by one.  We let each photo dry, then trim each and every photo to remove the char.  
drying phtos  
After breaking the brick apart, each print is allowed to dry.  Once these prints have dried, they will each be trimmed and scanned.  

Sunday May 18, 9:00pm
Tomorrow morning marks 2 weeks since the fire.  We're working hard and everyone is tired (and sometimes a little cranky. huh Priscilla?) but we are starting to feel like we're getting somewhere.  We have matched a lot of photos to their owners.  Annette's been trying to contact people to let them know and to ask questions if we're unsure.  We have a system in place to help us track what came from where so when we digitize, we can go back and find a particular photo if we need to.  It's exciting and relieving when we discover a group of photos and can identify them.

Our servers and our back up systems
Many people have asked us about or even shaken their fingers at our backup strategy wondering how we couldn't have offsite backups of all the photos.  We had several backup strategies deployed to protect against a server failure or hard drive failures.  We've suffered many hard drive failures in the past and those strategies served us well.  But the truth is, I never envisioned such a devastating failure of every machine at once in such complete destruction.  It just seemed like such a remote possibility. 

Usually by the time a customer's order left our building, their photos would exist on 3 different computers for at least 14 days. (we always claimed 14 days, but we really tried to keep everything for a month).  This gave us comfort that should anything happen during their return, we could always reproduce the disks and send out new sets.

No offsite backup of all those photos?
In our work, we created and edited several terabytes of data every single day using more than 100 different computers.  Its an extremely large amount of data by any standard and moving that much data from that many computers over the internet to another location would have been extremely costly and impractical. The cost of the bandwidth we would need to move that much data during the 6.5 hours nobody was working (12:30 am to 7am) would have been in the tens of thousands of dollars a month and possibly more than our entire revenue.    We did offer an offsite storage service we called Expo for a small additional charge, but we didn't move the photos from our facility to the off site location until a few days after we shipped the photos back. We did things this way because many people would ask us to rearrange and rename folders and it was better to do that before we copied the files to the offsite servers. Customers that had an Expo account still have their photos stored there.  We had a very fast Internet connection of 10Mbs (Mega bits per second) dedicated up and down but it wasn't nearly fast enough to copy the large volume of data we produced, even if we maximized it's use 24/7.  A T1, which is what most businesses our size would have, is 1.5Mbs up and down.  Your cable connection is probably rated at 10Mbs down and 1Mbs up but its shared between you and your neighbors so you probably get much less than that.

We've been getting questions about whether we'll have the photos or videos on our servers that are to be returned to us by the GFD.  The answer is, it depends.  Prior to finalizing an order, we would process all of the photos and videos for posting on our website. During that processing, we would create copies of the photos in various resolutions ranging from roughly 100x100 pixels to 1200x1200 pixels.  We stored those copies on the servers that are now in GFD's possession. This allowed our customers to quickly view their photos on our website.

What about our database? No backup of that?
We actually had several backups of our database, one was kept in real-time and another was made nightly.  We had also kept our database offsite, but two weeks prior to the fire we had let an employee go. Before that employee left, he decided to damage his computer to make it inoperable.  He was a technical guy and had access to our offsite servers and databases.  We already had a plan in place to move all of our data processing in house but to avoid any further damage or possible theft of data by this employee I decided to accelerate the move.  We were in the process of redesigning our backup database strategies when the fire happened.  The timing was just bad. Fortunately, we've been told that those servers are fine.

I've worked at companies large and small.  For a company our size, we had very good technology and strong data policies in place but nothing could have prepared us for what was to come.  I suppose its easy now though to look back and say we should have done more. 

Monday May 19, 6:00pm
Some of what we're finding has a note or a folder title or some other piece of information to help us identify and match it to someone.  Annette has been making educated guesses on who she thinks it might belong to and then asking those people for confirmation. Some items she's unsure of so she asked me to post some of the tidbits of information here so that anyone looking can write in and say its theirs.  Click here to see the list. 

Tomorrow afternoon we're meeting with the fire inspectors from GFD and American Family Insurance.  They've invited the manufacturer of the suspected equipment to review their evidence and respond. It should be an interesting meeting.  The site of the fire has been off limits and under 24 hour guard until this company has had time to review the site and the evidence.  No one has been able to visit the site or touch anything without escort.

Server Status Update
We're still waiting....The servers are being used as evidence.  We had 11 cameras in and around the building monitoring and recording onto two DVR's.  One of the DVRs recording 8 cameras survived, the other was found completely melted. We also had 4 Internet cameras monitoring and alerting motion.  That data has been captured and studied by the forensics department of GFD, mostly to show that no one had been in or around the building prior to the fire.  The servers also tracked entry to and exit from our building using a biometric entry system that allowed entry, tracked entry in our database, and armed and disarmed the alarm.  We also had an extensive internet traffic router logging system that we used to watch for and alert about hackers. 

All that data was also stored and is being used to support the investigation.  That's why its taking so long to get it all back but GFD expects to be able to release them this week.  We're hoping. It will make our job much easier.  Not only will we have a detailed inventory of who's orders we had, but we captured and stored one or more images in our database of the contents we received for each order.  Those images will help us identify and match more people with their property.

Tuesday May 20, 11:30 am

Last night Julie Hathaway, a manager at DigMyPics, asked me if she could address our customers in a letter. Julie has really taken charge of managing everyone's schedules and communicating between all of us. She has been a tremendous help by really taking ownership of managing the recovery operation. Here is Julie's letter:

julie hathaway

My name is Julie and I am one of the managers at DigMyPics. I have been working there for three years and I may have communicated with many of you on the phone or via email.

I would like to thank our customers for all of the support that has poured in since the day of the fire. The customers were the first thing on my mind when I heard about the tragedy. I felt physically sick to think that we would have to give each of you such horrible news. It has been inspiring to see emails from customers and then later unearth some of their memories from the ash covered bins. The last order that I worked on, on Friday May 2nd, was actually the first order we found from a customer named Lisa D. I was quite surprised that most of the 3,000 prints somehow survived. With information from customers we are slowly placing faces to names and that has been rewarding.

This was a really great job and we were a close group of people working together. It has been difficult to think that my desk is no longer there and that I will not get to see my friends in the office every morning. We are working together in small groups now and it is nice to see faces, but the task is so daunting that there are not as many smiles in the building anymore. Even though this is a difficult job, I want you all to know that the employees of DigMyPics are determined to get this gritty work done as soon as possible and restore the images.

Thank you for your thoughts and prayers.

Julie Hathaway

 

 

35mm slide recovery
Amber and Andy are painstakingly cutting slides out of their melted slide plastic sheets.

 extracting slides from melted carousels
Kristen is pulling the film out of this fused together slide carousel with surprising success.

removing slide mounts
Yusup is removing the film from charred and damaged  slides mounts.

cleaning and remounting the slides
Candice cleans the slide film while Mark and Crystal remount it.

Wednesday May 21, 10:45 pm
We still don't have our servers back and they keep telling us tomorrow, always tomorrow.  There was some news yesterday about the fire.  They concluded their investigation and called it an "electrical event" which was most likely caused by a particular piece of equipment that was in the building.  A representative for that manufacturer was present yesterday to study the evidence and then all of the evidence was sealed and taken away for detailed study in a lab.  The insurance company will pursue it further and then begin a process called subrogation to recover their costs. 

They turned the building back over to us at 6pm yesterday evening.  It was the first time we'd been able to freely enter the site and look around and touch things.  I went around and opened up any PCs that I could find and extracted and recovered 22 hard drives.  Considering that we had hundreds of hard drives, 22 is a very small number.  The video department yielded the most hard drives by far.  We're going to try and recover what we can, but the solder on the circuit boards on many of the drives was melted away.  Those boards can be removed and swapped out but the heat may have done in the magnetic media inside the drive or warped the platter.  Annette and I also recovered some of my grandmother's photos buried under ash and tar paper in what was my office.  They were in terrible condition. I found the last picture ever taken of my father before he died but the image suffered so much damage the photo was unrecoverable.

We should be getting the video transfers back by the end of the week. Next week we can invite those customers who had 8mm film or video tape with us to a site to see what we have and let them identify theirs for us.

We've had several people ask if they could come to our facility and find their pictures or help us in the recovery.  We appreciate the offer to help and I understand wanting to take action. I'm the kind of person that would have a hard time sitting still and waiting, too.  But it's in everyone's best interest that we organize and recover everything in an orderly fashion so that everything gets proper treatment.  Allowing anyone or everyone in could jeopardize that process.

It's taking longer than anyone expected to complete the task and I appreciate your patience.  The silver lining to that statement, of course, is that we have a so much more than we expected.

Thursday May 22, 5:10pm
We have some prints that we can't put a name to. As soon as we find the owner, I'll remove the link to the photos. 

One set has a little girl named Lauren and pictures of her first communion (FOUND!). 
Another set is of a young couple that is very active hiking, snorkeling, etc.  (FOUND!)
The third set are some really nice black and whites and were found in a Brides Book.  (FOUND!)

If you recognize these photos please send us an email to sales@digmypics.com.

Still no servers...

Friday May 23, 10:05pm
I have a lot to write about today, but I've been going non-stop all day.  I'll write more tomorrow morning.  The big news is that we got our servers back, sort of...  We can at least make copies of the data we need.  Josh at GFD and Kim at American Family worked fast to make that happen today. Much appreciated.  :-)  

We've got all of the photos that had been recovered in a stable state. The team has been working hard and tirelessly.  Since everything is stabilized we decided it was time to give everyone a day off. Actually, two; Sunday and Monday.

Saturday May 24, 9:25pm
Last night I wrote that we got our servers back.  They came with some strings, however.  Since the servers contain details about who entered and left the building in our database and the manufacturer of the product suspected of causing the fire may want have them examined, they've asked me to maintain them in their current state and only copy off any data we want.  Since its a holiday weekend, none of the lawyers for that company could be found to respond whether they want to examine the servers or not.  Next week they may tell us that they're satisfied with the data provided to them by the GFD forensics team.  That team spent 2 1/2 weeks examining the servers.

Now that we can get at the data, I plan on building a new server today so I can load up the data to it, see what we have, and by sometime next week we should be able to start notifying customers, processing refunds and matching photos to job numbers.  It will also give us a web server to start presenting photos and videos to people so they can start identifying their property.

It seems unbelievable but between payroll, rent on the temporary office, and the five computers and scanners we had to buy, we've already spent nearly $100,000 on this recovery operation.  The insurance company was very quick to start reimbursing us for the equipment we lost and we've been able to use that money to help cover the other costs.  They have an accounting firm working on calculating the other expenses and suggest that they'll cover our other costs, too.  Regardless, we're committed to completing the task.

We've had several people write and ask us not to refund their money and to apply it toward our recovery operation. Josh Friedman from the GFD said they're fielding calls from people also wanting to donate.  While it's humbling and greatly appreciated, there are many other worthwhile causes.  If you feel compelled to help, please contact the GFD or your local fire department and see if you can contribute to their firefighters fund.

On Thursday night we got an email from a single father raising his daughter.  His wife and childhood sweetheart from the 2nd grade died of cancer at the young age of 31.  He had sent us all of the pictures he had of his wife and their lives together so that he could have them preserved for his daughter.  He's blogged about his fight with their insurance company here: http://www.jennyslaw.blogspot.com/  His email brought Annette to tears. She didn't sleep that night.  He sent in some digital pictures so we could identify them and Annette sifted through thousands of prints on Friday trying to find whatever she could for the family.  She was able to find and sort out some of his photos.   She's planning on continuing that quest today. UPDATE: we found these photos on our server.

On Thursday afternoon we returned some 8mm reels that we had transferred before the fire. The job was done and was one of the lucky ones waiting for pickup that survived mostly unscathed.  We're learning a lot about the families that we've been working with. This particular family lives about a mile from us.  Their whole lives they've taken in the sickest of the sick foster children to help care for them. More than 25 sick kids over the years have benefited from the kindness of this family.  When Annette stopped by his house to deliver him his film she witnessed this first hand. A young child was there in that house connected to tubes watching TV.  Knowing about the incredible selflessness of this family and seeing that baby she had no intention of collecting payment but the customer insisted.  He asked her to wait while he got his checkbook.  She told him no, we're not going to charge you.  He insisted. She said, "but I don't even know how much it is".  He said he did, as he had just looked up the invoice in his email.  He wrote her a check for $304 and said "You take this.  Every bit helps and I want you to start that business back up. You were doing good things for people."  She thanked him but when she got home she voided the check and put it in a frame that is now at our office.  We think it's a symbol of the incredible generosity and kindness we've experienced over the past several weeks. 

Tuesday May 27, 8:10am
I took the weekend off from writing here, but Annette and I were plenty busy with other matters. I built a new server and got our database up and running.  That allowed Annette to comb through orders and find out what we had and start charting what we've recovered.  I've been copying over the photos we had stored on another server.  It contains millions of photos and it's been working all weekend to copy them over to the new servers.   Annette started notifying customers if we found their images stored on that server.  I think she enjoyed giving out some good news for a change.

Wednesday May 28, 8:10am
Annette worked all day writing personal emails to some of the people who had not already contacted us to let them know about the fire.  We still have a lot of customers whose photos or videos are in an unknown status. 

We received the video from the 8mm film reels that we had sent out.  Kyle started working with that to sort it out.  I ordered more equipment so we can get our automated burn process going again.  We have a lot of infrastructure to build to support our operation and Colby helps me do much of that type of thing but he's on a long planned rafting trip down the Colorado with his dad this week.  He's back this weekend so I hope he's thawed out and ready to work by Monday morning.

Thursday May 29, 9:50am
Here is a photo of the team working today on remounting slides. 
We're really proud of how hard working and dedicated this team has been.
remounting and scanning slides

Sunday June 1, 6:50am
There was news today of another tragic fire involving the loss of old film archives.  Part of the back lot of universal studios and one of their tape vaults went up in flames early this morning. Here is a link to the story

The story resonated with Annette and me, in fact, the aerial picture of the building at Universal Studios looks surprising similar to our building.  As we watched the story on the news this afternoon, it was like watching our story replayed, complete with firefighters rescuing film archives. 
   
DigMyPics Building after fire
Fire struck Universal Studios' Film Vaults Today The DigMyPics Building after our Fire

 

Monday June 2, 5:21 pm
Annette's been compiling a list trying to inventory what we have recovered so far.  Here are some stats from that effort:
At the time of the fire, we had 195 orders in house.
Of those, we have 51 orders that we've been able to recover and identify completely so far.
28 orders that we know we have at least something from.

That leaves 116 orders still unaccounted for but that doesn't mean we don't have anything for those orders.  We have thousands and thousands of slides and negatives that were just jumbled together.  Separating out who they belong to requires scanning them and then posting them for everyone to see and select. That's what we're busy working on right now.

Thursday June 5, 9:21 pm
The scanning portion of the recovery effort picked up this week. We are still working on trimming burned edges from some prints that were singed.  We're working with a severely reduced production capacity since all of our equipment was lost and our temporary building is 1/7 the size of our previous facility, but we are running 3 shifts of 5-6 hrs each to keep the new machines running. Once we have all the prints, slides and negatives scanned and enhanced, those that have not been identified will be posted in a password protected area of the website for our customers to help review and identify. Please keep in mind that we have thousands and thousands of photos to scan (this is a good thing) so this process will take a number of weeks. I realize its taking a long time and nobody wants to complete and get people back their photos more than we do, but we don't think it's to your benefit if we rush through things.  We've always worked hard to do high quality work even if it takes longer and this is no different.

Footage from reels & tapes that have not been identified will also be posted on the a password protected web site, we anticipate having this available this weekend  ( tomorrow if all goes well...)  and we're going to try and get our Real Time Scanning functionality back up and running.

Our burn equipment has finally arrived, we need to modify the program to burn the images that were saved on the server to disk, we anticipate this being ready by Monday or Tuesday.

Saturday June 7, 10:11 pm
Colby and I made some progress on our infrastructure today.  We got our new CD duplication equipment in and set up and we did some testing.  Looks like we'll be able to start creating disks for customers on Monday or Tuesday.  I got our photo sharing site running.  If you were a subscriber of our photo sharing site, you can visit that site at its temporary domain address of http://www.digmypicsexpo.com/expo. All of your digital photos should be there if we had completed and shipped your job back to you or you had uploaded photos.

Here's a picture from a batch of photos Annette discovered but can't identify.  If you recognize this photo, please let us know. photo scanning bride and groom
  FOUND!

Here's a picture of Annette and Crystal working on scanning some of the mixed together slides today.  They were excited because they had just identified a customer by looking through some scans they had just done.
You can see some of the photos hanging in the background that we're using to help us match people to their photos.

slide scanning photos

Monday June 9, 10:21 pm
The Internet connection at our office went down at about 11am this morning.  The outage happened at about the same time as Colby and I were making some changes to the server so we thought we had caused the problem.  Two and half hours later and a lot of head scratching, we finally called MetroBridge. Turned out they went down and all of their Arizona customers were without service.  It's still down now.  So, we got our photo sharing site back up only to have our internet connection go down.  We used to maintain a backup connection for just this kind of thing, but we didn't put one in for our temporary office since we only plan to be there for another month of so. 

I got a call from someone from our insurance company today and she was telling me about a family she was helping find temporary housing this morning who had just lost their child in a house fire.  Stories like that sure make you count your blessings and make you realize that things could always be so much worse.

We get emails everyday from customers, vendors and strangers encouraging us and even asking us when they will be able to send us their photos to scan.  Here's one of those messages we got today from someone in Florida that I thought I'd share.

  I don't mean to waste any of your time. I'm not a past customer
looking for my prints/slides. But I had planned to be a customer. I
was waiting on my husband to go thru his photos before sending them
all in. I guess his procrastination was a God-send. But since your
tragedy, I have been noting your updates. I am so impressed with
your dedication and resolve. I promise, that when you have caught
all up, and plan to reopen your business, that I will send my
precious memories to you. I have incredible confidence in what you
have done and what commitment you have demonstrated, that I wouldn't
think to trust my photos to anyone else. Please extend my thoughts
to your staff and wife. Please keep up the good work and know that
it is noticed and appreciated, even by those who haven't lost a thing
but gained confidence in the spirit of strangers.
 

Now for the important business:
Annette asked me to post the following pictures that she's trying to match to their owners and asked me to make the following note:

  We have images from a wedding reception for Mr & Mrs. E Rissman & Sussman … I checked the backlog and we do not have anyone with either of those last names… they are the younger couple in a large group of slides that were uncovered, perhaps the man or woman is a son or daughter or grandchild of the customer. Other slides in this group include many images from Greece (I think) and the Rigat Park Hotel.

We also have a group of Medical Slides – one of the slides is in regards to an article “Changes in the differential white blood cell count in screening for GroupB Streptoccal Sepsis” by Capt David Greenberg & Major Bradley A Yoder.
 

  Please let us know if you recognize these photos.  
  photos scanned girls photo scan wreath
  Found! Found!

Thursday June 12, 11:12 pm (updated on Friday June 12, 7:43 pm)
We're finally getting some of the infrastructure to function and we were able to get our automated CD/DVD burning systems to create the CDs for a job late this afternoon.  We should be able to crank out some CDs and DVDs and ship out some product beginning tomorrow! I was also able to get the video viewing software working on our website so customers can see their 8mm video and claim what's theirs. Right now it's missing some videos that we haven't received back yet.  Here is the link to the video we do have: http://www.digmypicsexpo.com/VideoRecovery.aspx  The page will prompt you to install a video player from Microsoft called Silverlight. It works on Mac and PC, Explorer, Firefox and Safari.  It's a very small download and the link will appear on the page the first time you load it.  Silverlight is pretty much Microsoft's answer to Adobe's Flash.

Use the Next and Prev buttons at the top to navigate through pages. There are currently 11 pages of clips. Click an icon to watch a clip.  If you recognize a video as yours, note the VIDEO NAME: that appears under the running video clip or on the thumbnail.  Send us an email to let us know which videos belong to you and we can compile them into one or more DVDs for you.

Tuesday June 17, 6:23 pm
We've started shipping!  Kristin's been creating disks and sending them to customers.  Right now we're just sending people their digital photos on disk.  We're waiting for equipment to arrive to print the contact sheet booklets.   We ordered a special device used to kill mold and other biological agents and we will treat all the photos with this machine but we're not recommending that most people take their photos back unless there's a very rare family heirloom you really want.  Annette's been sending emails to the customers we've shipped.

We're looking for the owner of these photos:
photo scanning servicescanned photo

Thursday June 19, 9:38 pm
We've got a few more videos added to the video recovery site ( http://www.digmypicsexpo.com/VideoRecovery.aspx   ) and we've removed the ones which we've been able to identify.  We learned that Microsoft Silverlight doesn't buffer the video very well so if there isn't enough speed in your connection the video will stop and show a black screen for a few seconds until it gets enough video buffered again. If you just wait a few seconds it will pick up where it left off.  There is a video position indicator under the control buttons so you can see if you're at the beginning, end or somewhere still in the middle.  You may have to scroll down in your browser to see it.

Amazingly, we've been able to recover data off some of the hard drives in the video department.  Most of the computers were melted beyond recognition but the computers in the video department seemed to do better and we've had some luck recovering data from some of those drives.  We were excited to find a few drives that were completely unharmed only to be disappointed to learn that all of the video on them were from jobs we'd already shipped back to customers before the fire.  We did, however, recover some video data on other drives that weren't in such good shape which belongs to few customers for which we thought we had lost everything.  We'll get those videos posted for your review as soon as we can sort through them.

Tuesday June 24, 7:32 pm
We've shipped out over 30 orders so far. They've been mostly orders that were saved on our servers or that we've recovered from some of the hard drives I pulled from the ashes.  We've been dealing with a number of challenges that make the simplest things way too difficult and choke our productivity.  Getting Nikon scanners, for instance, has been frustrating. They're out of stock almost everywhere so right now we only have about 6. I did manage to find 3 online places this weekend that finally had some in stock so I placed three different orders, emptying out their stocks. Only one store has said they've shipped any so I hope they weren't all using the same warehouse to provide their product. It's hard to get any significant amount of work done with so little equipment. We had a customer offer to sell us her Nikon 5000 scanner. We took her up on it.  Thanks Linda.

Restarting...
Annette and I waffled back and forth over whether to try and restart DigMyPics.  We ultimately decided to give it another shot.  That decision is helping us with the recovery because it gave us the impetus to order more desperately needed equipment.  I called my friends at Dell last week and asked them how long it would take to get 28 of their newest super fast computers.  Yesterday morning a full sized tractor trailer showed up in front of our house and delivered 5 palettes stacked full of new computers and monitors.  Not a chance we're parking in our garage for a while.  We installed 9 of them at the temporary office yesterday and this morning.  The others are going to have to wait until we have more space.   Annette's got a couple of brokers working to find us something.  Hopefully we'll get that done quickly.  We've been using plastic tables and folding chairs, which are not comfortable, but we got 24 office chairs delivered today.  I've never seen so much excitement over office chairs before.

Thursday June 26, 7:40 pm
We continue to make slow but steady progress despite all the obstacles.  We've been spending a lot of time this week trying to get our contact sheets to print.  We bought one of Dell's top of the line laser printers to help us get the contact sheet books printed for those orders we've recovered.  The Dell printer's nice, but we quickly learned that it was woefully inadequate for our demands and we haven't been able to get a single book printed the way we want.  Kristen and I spent time this week working with Konica Minolta to order a production printer to replace the one lost to the fire.  We constantly complained about that Konica printer we had but it was able to handle the work load. The one we lost was two years old and this newest generation looks a lot better. We took a sample 9000 images there this morning and it printed out a 30 image per page book with all 9000 images in about 3 or 4 minutes.  We were drooling over the option it offers to perfect bind and put a cover on the book before it even exits the printer.  The book comes out looking like a paperback book you'd find at the bookstore. 

On Tuesday I wrote about how I hoped the three places that said they had stock of the Nikon scanners weren't all using the same warehouse.  Well, apparently they were because only one store was able to deliver the two they all said they had in stock and the other two sent me an email telling me they were now backordered.  Apparently we've managed to buy every last Nikon scanner in the country.

Read the paper or watch the news and you'll see stories about how bad the economy is and how the stock market keeps falling.  Go out and try to lease an office, though, and you'll find out there isn't any space available.  We're looking for 10-15,000 sq ft to replace the 17,000 sq ft we had.  We found a place about a mile from our old building and we were negotiating a 1 year lease with the building owner.  The current tenant was moving out this week.  We thought it was a done deal when all of the sudden the landlord sent Annette an email saying he had gotten a 5 year lease deal from another party.  We had looked at another place that was new but had been sitting empty waiting for a tenant for the past 12 months.  In fact, we found out the owner was a customer of ours.  It met our needs but it was a longer drive for most of the employees.  Annette called the owner this morning to see if it was still available.  They just signed a lease on it yesterday!  If this is what it's like to find an office during a down turn, I'd hate to be looking for space during boom times.

Wednesday July 2, 11:00 pm
We found a new home and it's awesome!  We rented the 4th floor of One MacDonald Center in the heart of downtown Mesa.  The building is a city landmark and just 2 years ago it was completely gutted and underwent an $8 million renovation as part of the city of Mesa's revitalization project.  Mesa's new $100 Million art center is right across the street. We're all very excited about our new location and can't wait to get settled in.  We're so jam-packed in the current space we have.
One MacDonald Mesa DigMyPics
We weren't even going to look at this building because we didn't think it would work out to be off the ground floor but due to a miscommunication between Annette and the broker he ended up scheduling a visit there for us with the owner.  We decided to go ahead and check it out.  Not only did we love the space but the owner turns out to be a very nice guy.

This fire has caused us to wonder what we could have done differently and what we will do differently from now on but it's also sparked a philosophical debate about risk.  You can't eliminate risk, you can only displace it and try to make decisions that minimize it.  We certainly didn't expect what happened to us and thought we had considered and prepared for the various types of risks we might encounter.  We worried most about mixing up photos, burglary and bursting pipes and we took extraordinary measures against those risks.  Fire seemed unlikely and such a devastating fire seemed impossible.  We didn't have any of the common risks factors for fire, like flammable liquids, high heat usage or flames.
Our fire happened none the less and it's been determined to have been an electrical fire.  It's widely believed by the fire investigators we've spoken with to have been caused by the malfunction and subsequent explosion of a battery.  Turns out, these types of fires aren't that uncommon.  Annette and I started to notice a lot of reports on the news about fires.  It led us to wonder, are there suddenly more fires everywhere or do we just have a heightened awareness?  We asked around and learned that in the city of Gilbert, a very small community, there are an average of 12 fires a week.  In the Metro-Phoenix area; 57 fires a week! We're making changes not only to our business processes, but around our home, too.  We're taking a whole new look at risk.  We live in complex world and there are any number of everyday items surrounding us that normally enhance our lives but that can also suddenly malfunction and turn our world upside down.

Sunday July 6 11:08 pm
The support we're getting from customers still has us awestruck. We're getting lots of email from customers wanting to know when we will start accepting new orders.  We're really anxious to get going again, too, but we still haven't finished our recovery operation.  Our dedicated team has been working hard under less than ideal conditions to do the best job possible. We still have photos to scan and the teams are working diligently on digitally restoring the damaged photos.  We're hoping we can complete our recovery work in the next few weeks and then start taking on new projects.  Thanks for hanging in there with us!

Here's a conversation that went on between Annette and a customer this weekend.

This is the kind of stuff that keeps us going.

Dear Scott and Annette,
Since the moment we heard about the tragic fire, we've been hoping and praying that there might be something left in the rubble. We've been checking the website daily, and have been keeping a close eye on your incredible recovery effort. At this point, we're wondering if there are any slides left to recover. Is there any chance that some of our slides are going to be recovered? Or is it time to let go, and stop checking your website every day....
Thanks for any feedback you can provide.

Lana and Bob

Hi Lana and Bob,

We did scan a carousel this week which we have labeled Lana.  We were hoping to identify at least one more carousel before we emailed you.  This doesn't mean we do not have any other carousels that belong to you, it could be that the technician that scanned that particular group did not recognize who they belong to.  I've attached two images from the group we did identify.  These have not gone through basic enhancement yet.  We have almost completed all of the slide scanning.  Once we have the enhancement work complete we will provide you with a link to view the images we were unable to identify.

Regards,
Annette Crossen

Oh my God, Annette....tears are pouring from my eyes as I write this.....
The first picture is of my mother and father in law, in front of some 70's paneling and artwork.
And the second picture...........is a picture of my wife, her two sisters, and their mother on her sister's fifth birthday. It's priceless.....I am so glad it's been salvaged. With a little Photoshop it should be good as new....
Lana is traveling in Colorado with her parents right now, and I just phoned them with the good news. Everybody was crying and laughing and carrying on....I can't begin to tell you what this means to our family. There are no copies of the pictures...
God bless you and Scott and the Gilbert Fire Department for carrying on with the salvage effort...
Sincerely,
Bob

 

Saturday July 12 7:45 pm
We're now two months into our restoration effort.  Our progress has been amazing, really.  We're still uncovering memories for people that we thought for sure had been lost.  The week before the fire we got a call from a potential customer in New York that wanted to steal his wife's photo collection and get it digitized for their 10th anniversary.  He was extremely nervous about sending them and he called in and spoke to just about everyone at the company. He told us if anything were to happen to these photos, "I won't be having an 11th anniversary!". They arrived the Friday before the fire. After the fire we were trying to locate his negatives.  We all felt so bad about it.  We believed that most of what he had sent was APS film cartridges but we haven't found a single APS cartridge.  Yesterday Stephan was scanning some 35mm negatives.  Everyday Annette goes through and looks at unidentified material to see if she can recognize anyone.  Well, these 600 or so negatives were his and they were in great condition.  We really thought it was all destroyed because his 35mm negatives were in the same bin as his APS film.  So now we're all baffled, Where is the APS film?  It's as if it all evaporated. 

As you know, during the fire the roof collapsed and the GFD cleared it all out with heavy machinery and put it behind the building in big piles (shown here on the right).  As they were clearing it out they had a team of people going through it all looking for our customer's materials.

We weren't allowed to help them and they were being very thorough but earlier this week I got 4 or 5 people together to go over to the fire rubble and look around to see if the fire department missed anything. Surprisingly, we found some stuff under the debris.  We found a few reels of 8mm film, a book of negatives, a bin with a box of slides and a stack of prints.  We were excited to find all that, but most of it was stuff we had on our servers already but some of it was stuff we didn't have.  So now, of course, we're wondering what else do these big piles hold.  We worked for several hours moving the sections of roof aside and sifting through debris, but it's dangerous and I finally halted the work.  Later this week I arranged to bring in some heavy equipment to help us move the debris so that we can go through it ourselves. Hopefully we'll recover more of our customer's memories and solve the mystery of the missing APS film cartridges, too.
pile of fire debris
 
 
Friday July 18 4:00 pm
Photo salvidge operation   This week we brought in heavy equipment to help us move the large sections of roofing aside and meticulously comb through all of the ash and debris.  It was a lot of work and it was dirty work, but we did uncover a lot more than we expected.  We put together a short video to show you a little of what happened at the scene.
You can watch the video by clicking here
Click to view video  

 

Tuesday July 15 9:00 pm
excavation of photos We've been working hard to give out as much information about our progress and our efforts as possible. Last week Kyle produced a video that shows the site and some our excavation efforts.  You can watch the video by clicking here.  We were moving heavy pieces of roof aside, which is why I was out of breath while talking, to try and excavate  and uncover any material possibly missed by the GFD (see the Saturday July 12 entry).  Tomorrow we have heavy equipment coming in to help us lift the pieces of roof and put them aside so we can dig deeper.
Click to view video  
Tuesday July 22 3:30 pm
Kyle has put together a couple more videos.
DigMyPics Fire Photo Scanning Recovery Operation
Click to view the fire video Click to view the Recovery Operation Interview
See the interview that aired on Channel 15.

Tuesday August 1 7:00 pm
Watch the videos of the fire and look at the photos of the aftermath and you wouldn't believe anything could have survived the fire.  Last week Annette and Julie did a tally of the number of images we've managed to recover.  You'd think if it was 10,000 or even 20,000 images it would be a miracle.  Well, through a lot of hard work and tenacity we currently have more than 110,000 images and more than 30,000 feet of video that we've recovered and we're still going.

August 16 7:00 pm
The recovery work is coming to an end as we finish the last few thousand restorations.  We've now spent 3 1/2 months recovering over 110,000 photos and hours and hours of video.  We still have a few thousand unidentified photos and our team has been working 2 eight hour shifts to complete the restoration work on those so we can match up the remaining photos and videos with their owners. In the coming days we'll be sending customers a link so they can view and claim the photos that belong to them. 

August 15 4:00 pm
We've updated the video recovery page to use Flash instead of Silverlight.  Here is the link to the new page: http://www.digmypics.com/recovery/video/page1.html

Tuesday August 26 7:00 pm
We have added a new video reel on Page 21.  Please take a look at that on the video page. http://www.digmypics.com/recovery/video/page21.html
Over the last 3 1/2 months we've worked hard to recover as many photos from the ashes as possible.  We've also tried to match up the photos with their owners and we've been largely successful with that effort.  Of the more than 110,000 photos we've recovered, roughly 2000 photos remain that we have not been able to match up.

The effort to recover and restore the photos has been challenging and some of the photos we recovered were in very poor condition.  Some photos required extensive restoration requiring many hours of labor on just one single photo.
We've put together a page to allow customer to claim their photos from the ones we have been unable to identify.  We're simply waiting for a few more customers to get back to us confirming the the photos we've matched to them actually do belong to them.  Once we've heard back we'll send out personal emails to those that may have images in that group.  If you're curious, you can look now but you may need to review them again later.
Here is the link. You'll need your order number. http://www.digmypics.com/expo/Recovery/GetClaimOrderID.aspx